Boomers account for $230 billion in sales of consumer packaged goods and account for 70% of the nation’s disposable income. Your brand needs to engage this generation to be successful, but as Bob Dylan sang . . . “The times, they are a’changin’.”
How can your brand engage Boomers? By understanding the values and behaviors that motivate their decision-making and aligning them with the digital age. Fran Lytle, a Behaviorist, Brand Strategist and Co-founder of Brand Champs shares tips to help brands engage Baby Boomers in this Architect of Change radio interview.